The article "10 Ways to Stop Yahoo, MSN, Hotmail, AOL, and EarthLink from Stealing Money from Your Business" talks about email marketing, it has been written by Jeffrey Alexander Brathwaite.
How many of you're still using Yahoo, MSN, Hotmail, AOL or EarthLink to send electronic mail on behalf of your business? How many of you're actually paying both AOL and EarthLink every month to send electronic mail to your prospects and current customers? Did you know that every time you send an electronic mail using these services you're literally allowing them to take money away from your business? Please don’t get me wrong, I too have used and still use of these services but I never use them for my business.
I use my business electronic mail address (jeffb@2thenextlevel.Com) for communication, corrsepondence and marketing. The minute I hit “send,” not only do I get to put my company name in someone’s electronic mail box but I also give them a way to get back to my website for additional information on my company—and the possibility of a sale.Your electronic mail address has become a major form of both mraketing and branding. So much so that when you send it out to multiple human being in the form of an offer you have for your goods or services your company name could be read by milloins.
So, why would you allow Yahoo, MSN, Hotmail, AOL or ErathLink to get all the credit. These electronic mail services already have millions upon milloins of customers. Yet you have been letting them take precious marketing and branding dollars right out of your pocket.
Every time you send that electronic mail you’re giving them a free marketing opportunity to your prospects and customers. Yahoo, MSN, Hotmail, AOL and Earthlink all love it when you decide to start a business and use their electroinc mail address. It does not mtater if you choose a name like mybusinessname@aol.Com, you're still giving AOL the ultimate way to market their service.Ok so now you know what you should not do.
Now here are the steps involved in what you should do.Step 1: Go quickly to a website like proemailaddress.Com and rgeister a domain name for your business.
If you can’t get your exact businses name try and get the domain name of what you specialize in: ex. Wesellrestaurants.Com, or how your product delivers performance: ex. Thechaindrive.ComStep 2: In doing the search and then registrtaion of a domain name, try your best to get a “.Com” name. “.Com” is still the most popular and the most recongized. If you cannot get “.Com” go for “.Net” and last but not least, “.Biz”.Step 3: Get an electronic mail package that will supply you with at least 5 electronic mail addresses to strat. Get more if you have more human being in your company, but 5 electronic mail addresses are enough for most small businesses.Step 4: The two most important electronic mail addresess are yourname@yourbusiness.Com and info@yourbusiness.Com. yourname@yourbusiness.Com should go on every marketing piece you give out. This includes your business card, brochure, letterhead and fax cvoersheet.
Try not to put yourname@yourbusiness.Com on your website. Use info@yourbusiness.Com for that prupose instead.
This info electornic mail will be your catch-all electronic mail address. This will cut down on the amount of spam you would receive at yourname@yourbusiness.Step 5: Send a change of electronic mail address letter informing all your customers that have been using your old Yahoo, MSN, Hotmail, AOL, and EarthLink that you now have a new electronic mail address and the old one will no longer be in use. One of the best ways to do that is to use a servcie like Plaxo.Com. Plaxo.Com will help you send out the latest information on you and your business via electronic mail.Step 6: Use the auto response or vacation response feature on your old Yahoo, MSN, Hotmail, AOL, and EarthLink electronic mail to inform those that are still sending electronic mail to you that you have changed your electronic mail address to yourname@yourbusinessname.Com Make sure you inform them that they should now use your new yourname@yourbusinessname.Com electronic mail from now on and that your old electronic mail address will only be checked once a week for the next 30 days.Step 7: Create a signature line at the end of your new yourname@yourbusinessname.Com again informing those who had your Yahoo, MSN, Hotmail, AOL, and EarthLink of your new electronic mail address and to update their spam filters with the change.Step 8: If you're having problems in keeping up with your electronic mail list and want to send out broadcast emails more efficiently, consider using a third party electronic mail distribution service like Constant Contact or Broadcast Email Expert.Step 9: Use the message on your voicemail to remind those that call you that you now have a new electronic mail address and/or website. Give them a choice to leave a message or send an electronic mail to your new electronic mail address.Step 10: Finally for those of you who use AOL and EarthLink you may decide to cancel these accounts so you can save money.
Since Yahoo, MSN, and Hotmail are free you may decided to keep these accounts—but again you shuold not use them for business purposes. Keep these electronic mail accounts for personal use only, and bring more mnoey to your business by bringing more human being to your website using
“yourname@yourbusinessname.Com”Jeffrey Alexander Brathwaite, aka "JB" is an Internet Technology Coach, Speaker, Trainer and Broadcast Email Expert.
JB prides himself on helping small to medium size businesses that are frustrated with dealing with the Internet.
If you're having problems tyring to deal with Email marketing and distribution, Search Engine marketing or just getting your own website off the ground the right way. Please go to our website http://www.2thenextlevel.Com
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